1. Retail Loyalty Programs
- Starbucks Rewards: Customers earn "Stars" for every purchase made at Starbucks. These stars can be redeemed for free drinks, food items, or merchandise. The program also offers personalized discounts and birthday rewards.
- Sephora Beauty Insider: Sephora's program allows customers to earn points for every purchase. These points can be redeemed for product samples, discounts, or exclusive access to events. It has different tiers (Insider, VIB, and Rouge) based on annual spending, offering higher rewards at each level.
- Target Circle: This free loyalty program offers members 1% back on every purchase, along with personalized deals, early access to sales, and birthday rewards.
2. Airline Frequent Flyer Programs
- Delta SkyMiles: Members earn miles with every flight or purchase with Delta's partners. These miles can be redeemed for free flights, upgrades, or other benefits such as priority boarding.
- American Airlines AAdvantage: AAdvantage members earn miles for flights, hotel stays, car rentals, and other activities. These miles can be redeemed for award flights, upgrades, and other exclusive benefits.
3. Hotel Loyalty Programs
- Marriott Bonvoy: Marriott's loyalty program offers points for stays at its hotels, which can be redeemed for free nights, room upgrades, or exclusive experiences. Members also receive discounts, early check-ins, and late check-outs.
- Hilton Honors: Hilton's program rewards members with points for stays, which can be used for free nights, room upgrades, or shopping and dining options. Members also get exclusive discounts and flexible check-out times
4. Grocery Store Loyalty Programs
- Kroger Plus: Kroger’s loyalty card offers discounts on gas and groceries. Customers can also earn fuel points and access special promotions.
- Safeway Club Card: Members of the Safeway loyalty program receive discounts on grocery items, access to personalized deals, and rewards points that can be redeemed for discounts or free items.
5. E-commerce Loyalty Programs
- Amazon Prime: While not a traditional point-based program, Amazon Prime offers a subscription service providing customers with benefits like free two-day shipping, early access to sales, and exclusive streaming content.
- eBay Bucks: eBay offers a loyalty program where members earn 1% in eBay Bucks on qualifying purchases. These can be redeemed for future purchases on eBay.
6. Entertainment and Streaming Services
- Disney+: Disney offers a loyalty-like program where subscribers enjoy exclusive access to new content, early releases, and special events.
- Netflix: While Netflix doesn't have a formal loyalty program, it encourages long-term subscriptions by offering original content and exclusive features, creating a loyal customer base.
7. Subscription-based Services
- HelloFresh Referral Program: HelloFresh offers discounts or free meals for customers who refer friends to the service, creating an incentive for customers to spread the word.
- Book of the Month: A monthly subscription program where customers receive a new book every month. Loyal members can earn additional perks like free books and exclusive selections.
8. Credit Card Rewards Programs
- Chase Sapphire Preferred: Customers earn points for every dollar spent, which can be redeemed for travel, cashback, or gift cards. The program offers extra benefits like travel insurance, purchase protection, and priority booking.
- American Express Membership Rewards: American Express cardholders earn points for each purchase, which can be redeemed for travel, merchandise, or gift cards. Higher-tier members get exclusive offers, access to events, and concierge services.
9. Beauty and Personal Care Loyalty Programs
- Ulta Ultamate Rewards: Ulta's loyalty program lets customers earn points on every purchase, which can be redeemed for discounts on future purchases. The program has three tiers, offering greater rewards as customers spend more.
- The Body Shop Love Your Body Club: Customers earn points for every purchase, which can be used to unlock discounts, free products, and birthday rewards.
10. Fitness and Wellness Programs
- ClassPass: Offers a membership that lets users earn credits for attending fitness classes. The more credits you accumulate, the more classes you can take at a discount.
- Nike Membership: Members receive early access to product releases, exclusive discounts, and personalized workout plans, encouraging loyalty and engagement with the brand.
Each of these programs uses different methods—points, discounts, exclusive access, and tiered rewards—to foster customer retention and engagement.